Social Media Marketing

Social Media Marketing

Ramp Up Your Social Media Marketing Savvy

The Social Media Marketing certificate program is available to students through the Business Administration: Marketing Management program. Marketing and Management are two of the most popular majors in colleges today, due to the vast employment opportunities available. 

This certificate program will give students a better understanding of how to reach customers via social media strategy. Students will learn the fundamentals of creating online content that supports social media marketing strategies, how to determine the best social media platforms for brands, and more.

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Program Details

Certificate programs are designed for entry-level employment and may provide specialization in specific areas. Courses are selected from diploma and degree programs, and may be completed within 12 to 29 semester hours. Learn more.

The Social Media Marketing program requires 18 credit hours and includes the following course work:

Term 1

  • MKT-110: Principles of Marketing (3)
  • CSC-110: Introduction to Computers (3)
  • BCA-290: Web Design Principles (3)

Term 2

  • MKT-130: Social Media in Business (3)
  • MKT-135: Content Marketing (3)
  • CIS-290: Web Content and E-Commerce Systems OR
  • CIS-128: Programming Concepts (3)

In order to earn a certificate through Kirkwood, you must apply through the corresponding two-year program. Once you are accepted, you can indicate the certificate or diploma of your choice. Apply now.

Participants in certificate programs are not eligible for federal student financial aid, or Kirkwood scholarships due to the short length of the program. Only students enrolled in diploma or two-year degree programs are eligible for financial aid. 

Career opportunities in :

  • buyer
  • sales
  • retail
  • wholesaling
  • advertising
  • marketing
  • public relations
  • media planning
  • sales strategy
  • marketing research
  • real estate
  • social media manager
  • and more

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Business & Information Technology
203 Nielsen Hall