Marketing Management

Marketing Management

Become an Expert Marketer

Do you have a creative mind? Do you like exploring digital, social media, advertising, sales and branding trends? If you said yes to those questions, then consider the Business Administration: Marketing Management program.

Through your coursework, you’ll learn how to effectively market anything in today’s ever-changing, highly competitive marketing world. As a graduate, you'll know how to brand a product or service across multiple mediums and have the knowledge to make an impact as a manager in this exciting field.

These fields need professionals with a strong initiative and spirit of competition. Successful students also exhibit strong entrepreneurial, problem solving, and interpersonal skills.

How to Apply Program Details

Kirkwood is the affordable option – we offer more than $3 million in scholarships every year!

Graduates of the Marketing program will be able to:

  • Evaluate career options in business as a basis for making appropriate career choices.
  • Utilize critical thinking to solve problems and make decisions in business situations.
  • Communicate information effectively using a variety of formats for diverse audiences.
  • Analyze the ethical and legal implications of business decisions within the global business environment.
  • Students will integrate core business principles and skills when making marketing decisions and implementing marketing strategies.
  • Students will design marketing strategies based on product, price, place and promotional objectives to achieve desired business outcomes.
  • Students will demonstrate how to market products and services and deliver customer value.
  • Through a structured teamwork approach, students will create marketing strategies on attracting new and retaining existing customers for businesses.
  • Students will exhibit professionalism in the workplace. 

Customize your degree and boost your resume with Kirkwood’s certificate options. Students in the Business Administration: Marketing Management program can specialize in:

  • Retail Marketing certificate
  • Sales certificate
  • Social Media Marketing certificate

Program Costs

Business Administration: Marketing Management 

Program Entry Semester: Fall 2021, Spring, Summer 2022

Year One

Credits: 13 13 26
Tuition: $2,418 $2,418 $4,836
Fees: $74 $145 $219
Books: $594.75 $541.25 $1,136



Credits: 7 7
Tuition: $1,302 $1,302
Fees: $50 $50
Books: $185.25 $185.25


Year Two

Credits: 13 16 29
Tuition: $2,418 $2,976 $5,394
Fees: $50 $50 $100
Books: $572.50 $608.40 $1,180.90




Costs provided are estimated and based on in-state tuition rates. Book cost estimates are for new books. Individual expenses may vary. These costs also do not factor in potential financial aid benefits. For a complete view of your specific cost expectation, visit our Cost Estimator Tool.
Included fees: Technology Fee, and Ancillary Expenses (Conference/Seminar)
Current Tuition Rates per Credit Hour: $ 186 In-State; $ 249 Out-of-State; $ 372 International
Updated: 2/1/2021

Explore More

While earning your Business Administration: Marketing Management degree, you may take some of the following classes:

  • Introduction to Business
  • Professionalism: Business Competition
  • Principles of Management
  • Principles of Selling
  • Principles of Supervision
  • Principles of Marketing
  • Principles of Advertising
  • Marketing Management
  • Principles of Retailing

Career opportunities include:

  • Buyer
  • Marketing researcher
  • Public relations specialist
  • Media planner
  • Sales / sales manager/ strategist
  • Entrepreneur
  • Manufacturer
  • Wholesaler
  • Business management careers

Explore Careers

Mission Statement

Identify needs of marketing, wholesale, manufacturing and retail communities through quality, accessible education that promotes opportunities for lifelong learning. This is accomplished through:

  • People: faculty
  • Community members: advisory committee
  • Education methods: e-learning, classroom, etc.
  • Students: engagement
  • Internships: student employment


Business & Information Technology
203 Nielsen Hall